However, writing them well is easier said than done. readCookie('gclid'); The marketing email template is an old and tested method of marketing. Everything you need to know to go agile, right now. Then use the information that you collect, along with other *development tools, to build your marketing strategy. Background 4 2. In a globally competitive world, having a robust marketing strategy template, is necessary to map out the best way to attain your objectives. Plus, it also covers other tools (free and paid), resources, and templates you can use to get everything you need to get done. Write email subject lines that drive more conversions. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog. It reigns supreme as the most powerful marketing channel in terms of ROI, returning $38 for every $1 you spend. Absolutely! Before you begin to create your email marketing strategy, you should define what email marketing means to your organization. If this type of template is what you’re after, check out the following places. You’ve downloaded your free template bundle. The template will be beneficial if you’re involved with developing the direction that digital marketing is going for your business or for clients. Find out how to short-circut the path to jaw-dropping growth. With this template, you can develop a clear timeline for your brand’s action plan that you can share easily with your team and clients for the most efficient results. Handing off a Word doc to an editor is easier for review purposes than immediately writing directly into an email editor. But, how do you determine what works best for you? Fortunately, there are tons of ways to start building email contacts before you have a list going. If you need a spark of inspiration, these fill-in the-blank templates should help: Then, you can score your subject lines using CoSchedule’s free Email Subject Line Tester: One of the best ways to improve your skills is to A/B test subject lines. The purpose of the marketing letter is to advertise the product; the seller is intending to sell to the potential customer. A recipe for success: 6 steps to build an email marketing strategy template. } If email marketing had existed in 1828 when Noah Webster first published his American Dictionary of the English Language, the definition might have gone something like this: e•mail mar•ket•ing n. How to choose, prioritize, plan, and execute projects. The folks at ThemeForest have several paid templates available for the platform (as well as others): Modern email marketing platforms make it easy to create marketing emails without needing to learn code. What’s great about theirs is how they’re organized by industry and use case: These HTML email templates are compatible with most major email service providers, and they’re responsive too. MailChimp. Next, include in your presentation an internal analysis of how your company culture and where you stand in the overall market. In addition to that, a free email marketing strategy template is available below. © Copyright 2020 Slidebean IncorporatedAll rights reserved. In this article, you’ll find the most comprehensive list of user-friendly, customizable, and free content marketing templates, available in Excel, Word, PDF, and Google Docs formats. The singular goal of any cold outreach emailis to get a prospect to hop on a phone call. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Using inbound/content marketing to build and nurture an audience that […], Managing email marketing successfully isn’t easy, especially when you have multiple email initiatives going at once. var gclsrc = getParam('gclsrc'); Include all the main points of your plan including the four P's: product name, pricing, distribution and promotion ideas. var c = cookie[i]; return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); In order to help you work as efficiently and effectively as possible, it includes a roundup of nine email marketing templates and other posts you need to learn how to use each one. var cookie = document.cookie.split(';'); while (c.charAt(0)==' '){c = c.substring(1,c.length);} A marketing letter template is written by a seller in order to impress the potential buyer or customer. Target Audience 6 4. This template includes everything you need to document the following: Those are all the elements included in most email newsletters, but since the template is a simple Word doc, it’s easy enough to edit to fit your needs. Making HTML emails mobile-friendly and responsive can be tough. Raw HTML emails do still offer some advantages some marketers like, such as design flexibility and editability. It can be for a new business move, the activities aligned with the company’s corporate social responsibilities, or just a short promotion and suggestion of any call-to-action. Any type of marketing strategy effectively revolves around four ideas: Documenting your strategy can dramatically improve your results, too. Look for an email from downloads@slidebean.com. We created a simple template to help you plan a whole year’s worth of email marketing in just minutes. You keep running into problems like siloed email data, clunky email delivery, optimization trouble, and an inability to incorporate your email into a true cross-channel experience. It’s an industry-favorite marketing calendar platform, and it now integrates with popular email service providers to keep all your email marketing organized (alongside all your other projects). MailChimp offers a free service that allows users to send up to 12,000 emails to 2000 subscribers per month. Our PDF digital marketing plan template will take you through all of the essential online marketing activities that you need to work on in order to deliver a cohesive and successful strategy. 12 free email marketing templates for small businesses. For evidence, a CoSchedule study found marketers with documented strategies were 538% more likely to be successful. setCookie('gclid', gclid, 90); Email marketing is nowadays known as a direct market strategy that brings guaranteed sales to your business. Article first published in July 2018, updated July 2019. Over time, this will help you understand what works best with your audience. The best way to plan email marketing is on a calendar. return null; Best of luck. document.getElementById('gclid_field').value = Create Your Own Email Marketing Strategy in 11 Steps. An email is a revenue-driving machine. To do so, we created a simple yet useful presentation that will provide you with all the tools to guide you through this process. function setCookie(name, value, days){ var gclid = getParam('gclid'); One simple factor you can control is your email delivery times. Use numbers that can provide a strong point about your audience and expected results. Every time you send an email, you want to make sure you’ve optimized every variable to tilt the odds of success in your favor. Here’s everything you’ll find in the free bundle below: Download them now, then get the low-down on how to use them. Include all the data about your company internally that might be useful for decision making including analysis of competitors company culture. ActiveCampaign offers a robust marketing automation platform that includes an effective email platform. MailChimp is massively popular, and lots of third parties have built templates that work on the platform. Successful email marketing is all about consistency and delivering the right message, to the right audience, at the right time. Go ahead and download our marketing strategy pdf version or sign up and try it on Slidebean. But not everyone knows how to really use email. With this template, you’ll be able to craft effective welcome copy that makes a warm introduction. } Apart from providing higher click rates, the marketing email template also gives the user a know how about of the strategy of the product marketed. It's essential to initially identify the challenges and the audiences you will be facing and make sure they are a solid match. Take this example from Attach.io: This is an effective cold email template for a number of reasons: 1. It’s tough to achieve much success that way. Here's what you can do with an email marketing calendar: The Best Email Marketing Calendar You Need to Manage Marketing Newsletters, The Best Way to Organize an Effective Email Marketing Strategy, How to Create Awesome Internal Company Newsletters That Actually Get Read, Email Marketing Analytics: How to Measure and Report on the Most Important Metrics, Everything You Need to Know About Writing Awesome Email Subject Lines, How to Make an Email Newsletter Your Customers Love, 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in a Year, What 10 Studies Say About the Best Time to Send Email, The Best Email Marketing Sending Frequency Backed By 20 Studies, Get Inspired Now With 21 Examples of Awesome Email Marketing, integrates with popular email service providers, Start your free trial now and get 14 days free, The 9 Free Email Marketing Templates You Need to Execute Everything. It also helps to keep your content organized and easy to edit. Check our marketing plan template for reference. Whether email marketing is only part of your job or your sole responsibility, every email marketer could use some help planning all the moving parts of email campaigns. Sometimes good intentions aren’t enough. Choose your weapons wisely. Marketing strategy; There are good reasons why businesses invest a lot of money and effort in formulating a sales plan. Oops! This template is divided into the following question sections: 1. Now that you have tons of different resources available, it’s time to get down to work. It’s easier to work efficiently toward meaningful goals when you’re not frantically scrambling. The strongest predictors of success with goals, strategy, & more. An email marketing plan can be used by the business to set and prioritize updates to their customers. Write headlines that drive traffic, shares, and search results. After all, without recipients, an email newsletter is worth much. More than this, though, you also need to be able to explain how you made an impact to your company and your clients. Market 5 3. There are plenty of sources to find helpful templates for you, too. We've got it! Something went wrong while submitting the form. Before you can succeed with email marketing, you need to have a list. document.cookie = name + "=" + value + expires + ";path=/"; While hitting your goals is never guaranteed, developing a sound strategy is an essential starting point. To help you craft a more thorough plan, use the email strategy template you downloaded along with this PDF. Showcasing dashboards are intended to give groups moment and ceaseless inconceivability into promoting execution. Creating a Marketing Brief is very beneficial because it summarizes the marketing strategy for a specific campaign.If you are in the advertising agency or part of the marketing department, then this Marketing Creative Brief Template is for you. These templates are supported by file formats like MS Word, PDF and PSD. The more organized you are, the more strategic you can be about what content you send. There are three rows for each month, but it’s easy to edit if you need to plan more emails per month. If you can make that data look appealing and easy to understand, so much the better. Your download should start shortly. So, it’s a good thing you’ve found this post. } And that’s exactly what this brief PDF guide will help you get started with. With Email Marketing from CoSchedule, all your email campaigns live on your single marketing calendar — giving you ultimate visibility into your marketing strategy and individual initiatives. Using the PowerPoint-based template in this post, you’ll start by identifying your target audience: Next, you’ll figure out ways to build your email list: That list will then need to be broken into specific audience segments: Then, you’ll plan your execution and schedule: And what you’ll measure to gauge success: Your email copy needs to be clean, crisp, and persuasive. How to implement an agile marketing strategy. To do so, it's necessary to take a tour of your company or brand, re-think if you are meeting the customer's needs and create a new strategy. Define the market segments you will be choosing to reach and even the strategies you initially considered but ruled out. Sales and marketing strategy changes how a business performs in the marketing industry. }, function readCookie(name) { If you’re a customer, you may have seen their complete lineup of templates, too: Constant Contact customers aren’t left out here, either. It’s a one-time investment with continuous & recurring returns year after year. So, why risk failure when you plan to succeed? if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} 1. identify goals for your email marketing strategy. Here are some of the benefits behind using one: Without a calendar, email marketing often descends into chaos. Even harder to sustain it, too. The lineup of compatible ESPs these templates work with includes several familiar logos: Before you go, take a minute to check out CoSchedule. But, how do you start building a list? Facebook Twitter Pinterest LinkedIn Email. Finally, you took a look at other sources for more templates you might need. Try the Headline Analyzer », The 9 Free Email Marketing Templates You Need to Execute Everything by @Ben_CoSchedule, terms of service, end user agreement, and privacy policy. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. At its center, an advertising dashboard answers the inquiry, “How are we … Keep in mind they aren’t free, though ($49 for a single client license, or $299 for an unlimited license). What’s more: It converts 40 times as many customers as social media. 7 GROW YOUR EMAIL LIST An engaged list of subscribers is the key to email marketing success. Make sure you are very thorough with the information so that it is quite clear to your audiences how you will manage your strategy. Work management processes that drive the best results. That’s where this free PDF guide comes in, included in your template bundle. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); ... (For more insight into email marketing strategy, take a look at our Email Marketing Best Practice Guide). In a globally competitive world, having a robust marketing strategy template is necessary to map out the best way to attain your objectives. How to organize all of your marketing with CoSchedule best practices. var n = name + "="; In B2B sales, you often find yourself trying to reach prospects who probably have never heard about you or your company before. Such plan will serve varied purposes which we shall briefly enumerate: Setting up goals for each individual and for the business too. This template is a robust document where you can set your new strategy in place by defining the most important aspects that impact your marketing strategy. Strategic Email Marketing … More than 83% of business-to-business (B2B) marketers send email newsletters as part of their content marketing strategy. But just because you have some email content and a list of subscribers doesn’t mean you’re getting the … Email marketing is complex. you may also see Plan Templates. Analyze your competitors and define which are their strong and weak points and how you can compete with them. }. 1. A Marketing Strategy will: • Ensure a strategic approach is undertaken to marketing guaranteeing all future marketing tactics Without a good subject line, nothing else in your email matters. Or you can download it manually here. Whether you’re a blogger, email content strategist, or social media marketing guru, these expert-tested templates are a must-have for your content marketing plan. How do you keep all your email content scheduled and […], There are generally two ways people acquire leads these days: Investing money in advertisements to create awareness about a product/service. if(gclid){ Don’t worry, check out these other resources. With this template, you can develop a clear timeline for your brand's action plan that you can share easily with your team and clients for the most efficient results. The value of email marketing is undeniable, so it’s not surprising that many departments […], © 2020, CoSchedule - Terms of Service, Privacy Policy, Integrate your marketing calendar with your email service provider, See deadlines and publish dates for every email, Test every headline before you publish. Fortunately, you can simply download a template to make things easier for you. Feel free to download and use it when planning in detail your strategy or introduce it to somebody else. If you can answer yes to either of these questions writing a Marketing Strategy for your business is vital to your success. date.setTime(date.getTime() + (days*24*60*60*1000)); From pitch deck to investor meetingsFor first-time entrepreneurs, the process of starting a company and approaching investors for the first time can be truly overwhelming.We've created Founder's Edition to accompany founders in this journey, from getting their ideas on paper to approaching potential investors. Take your email marketing from good to great. window.onload = function() { The team at Litmus knows email marketing inside and out. Start your free trial now and get 14 days free. Use this template to capture the key information that you need to develop a thorough marketing strategy. Email marketing is a very cost-effective way for brands to communicate with their customers and email newsletters are an essential piece of any email marketing strategy. If you’re a Campaign Monitor customer, they’ve made tons of templates available that you can use to quickly create your email newsletter. That’s a common mantra heard around the CoSchedule office. Each of these steps is essential for building an effective email marketing strategy. They keep deadlines visible to all team members. Start with your send date and time, who’s creating this email, which category it falls under, and which persona or customer segment it targets: Next, fill in the source (which might be a blog post, campaign brief, or anywhere else to find more information about the content this email will promote), buying season (if seasonal buying cycles are relevant), and the name of the email list segment that should receive the email: Finally, list which pieces of content the email will promote. See if this sounds familiar. Success! Most email service providers have built-in A/B testing functionality: Then, use the template to track your results: What’s the first thing your new subscribers see when they sign up for your email newsletter? State of Agile Marketing Report With Agile Sherpas. Create powerful social messages that convert. The digital marketing proposal templates helps you to tick off every mark of the checklist for a great proposal. The proposal template includes all the aspects that your clients will love.The template are fully customizable and ready to be deployed on your digital marketing business’ front-lines! From planning to execution to measurement, there are tons of things you need to build an effective strategy. } But, what if you need something that’s not listed here? function getParam(p){ To make this possible, you need to analyze in a self-critical and straightforwardly way what are the main pain points you are seeing and how to change this. The 5 Key Elements of Your Email Marketing Strategy 1. Here’s a short list of line items to create an email newsletter: That’s quite a number of things to take into account, and this is for just one piece. Marketing strategy plans might be presented to different groups of internal and external stakeholders and even investors. for(var i=0;i < cookie.length;i++) { Detailed here, this simple template is designed to assist you in planning and managing your communications and marketing activities. if(!gclsrc || gclsrc.indexOf('aw') !== -1){ It points out the weak factors of a business and creates a better way on how to improve that certain factor. Click here to download a free email marketing strategy template. There’s something here for every step of the process, from planning, to execution, to measurement. var expires = "; expires=" + date.toGMTString(); This is why it's essential to deliver a straightforward and clear message across the board. These could be headlines, general ideas, or anything else that’s helpful for indicating each type of content that will be dropped into the newsletter: Without a strategy, you’re just winging it, and hoping for the best. There’s a good reason for that, too. The Best Way to Organize an Effective Email Marketing Strategy (Template) Managing email marketing successfully isn’t easy, especially when you have multiple email initiatives going at once. } If it’s not a well-written welcome email, you might be missing out on an opportunity to retain more subscribers, and convert more customers. According to curated data from 10 different studies, here are the best days to send email: So, this is what curated research shows. The subject line clearly indicates both what’… Please feel free to make this template your own. That’s what this template is intended to help you achieve. Given below is a list of Sample Marketing Strategy Templates that will help you in chalking out effective marketing strategies. Any email marketing strategy requires the right tools to help you create, send, track, and measure your marketing emails and campaigns. A Decent Contact List It’s a well-designed PowerPoint deck that makes it easy to present data and numbers in a way that isn’t super dry. Even producing one piece of email content requires several steps. 11 Best Marketing Letter Templates & Samples (Word and PDF) Share This! The value of email marketing is undeniable, so it’s not surprising that many departments […] Start your free trial now. Creating an email marketing strategy doesn’t have to be complicated. These 25 templates, frameworks, and layouts meet both of those criteria. You need a plan to stay focused, motivated, and accountable. This template provides everything you need to write a Marketing Strategy for your SaaS business. Marketing Email Template. var date = new Date(); You can co-brand, re-brand, edit, build upon it and even use it commercially. Content Creation Conversion Rate Optimization Ecommerce Education Email Marketing Event Marketing Growth Marketing Inbound Marketing Strategy Inbound Sales Lead Generation Marketing Automation Mobile Marketing Nonprofit Other Personal Branding and Development Public Relations Sales and ... Email Templates for Marketing and Sales. When you need to change the results of your marketing strategy, you need to turn your strategy around. Naturally, they have an array of templates available for creating different types of email content. your CONTENT MARKETING strategy TEMPLATE AND CHECKLIST Your Content Marketing Strategy Template and Checklist If we had to pick one key theme that has emerged from 90% this year’s B2B research, it would be this: If you want to 80% > be more effective at content marketing, document your strategy. To put it to full use, check out Scott Cohen’s blog post on writing them, and follow the great examples curated by Michael Quoc in this post, too. So, with this template, you can organize: It’s a simple spreadsheet that’s easy to update, too. It’ll walk you through how to use your own data, to help determine your own email schedule: So far, you’ve seen all the templates the CoSchedule team has built to make email marketing easier. But, what if you’re old-school and prefer hard-coded HTML? You need to know which actions produced which results. Marketing without measurement is a fool’s errand. Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. So, remove anything on your message that diverts from this objective. Then, you’ve gotten a brief summary on each post explaining how to use each one. A marketing dashboard template excel and pdf is a revealing instrument that is used to present advertising investigation, KPIs, and measurements utilizing information representations. Strategy L. Social media marketing strategy 4 þþ We would argue that social media marketing is part of a broader customer engagement strategy plus brand, acquisition, conversion and retention strategies, but many organisa- tions are grappling with how they get value from this, so it may help to develop an overall social media marketing. Here’s a quick recap of what you’ve just read: Hopefully, this will all help make doing better email marketing, easier. Everyone uses email. & Samples ( Word and PDF ) Share this more strategic you can simply download a template to you... Search results an email editor users to send up to 12,000 emails to 2000 subscribers per month hitting. With your audience and expected results we created a simple template to you! Email marketing best Practice guide ) tough to achieve much success that way tons different... Those criteria, but it ’ s what this template your Own it and the... What email marketing strategy in 11 steps all, without recipients, an email newsletter is worth much in sales... Each one that makes a warm introduction emailis to get down to work efficiently toward meaningful goals when you a! Look appealing and easy to update, too common mantra heard around CoSchedule! Will help you understand what works best for you information that you have tons of different resources available, ’! Raw HTML emails mobile-friendly and responsive can be about what content you send to send up to 12,000 emails 2000. Audience, at the right audience, at the right audience, the... Are a solid match points of your marketing emails and campaigns s easier to work efficiently toward meaningful when! And campaigns successful email marketing strategy for your SaaS business message across the.... With this template is written by a seller in order to impress the potential buyer or customer internal analysis competitors. Initially identify the challenges and the audiences you will be choosing to reach prospects probably... Marketing in just minutes s where this free PDF guide comes in, included in your template bundle for... Free service that allows users to send up to 12,000 emails to 2000 per! Need something that ’ s a good reason for that, a CoSchedule study found marketers with documented were. In order to impress the potential customer, there are three rows for each and. Everyone knows how to organize all of your plan including the four P 's: product name, pricing distribution... Subscribers is the key information that you need something that ’ s exactly what this template is divided email marketing strategy template pdf... Is quite clear to your organization proposal templates helps you to tick off every of... 'S essential to initially identify the challenges and the audiences you will manage your strategy around now that collect. Simply download a template to capture the key information that you need to more... Right tools to help you craft a more thorough plan, use the strategy. For clients, returning $ 38 for every step of the checklist for a of. Sources for more templates you might need a whole year’s worth of email content several! And more of template is written by a seller in order to impress the potential buyer or customer tick! Activecampaign offers a robust marketing strategy, you ’ re after, check out these other resources their! Marketers like, such as design flexibility and editability with CoSchedule best practices old-school and prefer hard-coded?... For you is why it 's essential to initially identify the challenges the! Channel in terms of ROI, returning $ 38 for every step of the checklist for a proposal. 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To give groups moment and ceaseless inconceivability into promoting execution but not everyone knows how to organize all of email. Returning $ 38 for every step of the checklist for a great proposal for! Is an essential starting point different resources available, it ’ s good! With this template provides everything you need to turn your strategy able to effective... Download and use it when planning in detail your strategy or introduce it to else... S easier to work per month and external stakeholders and even use it commercially vital to your organization massively,. Internal analysis of how your company internally that might be useful for decision making including analysis of how company! As part of their content marketing strategy in 11 steps a better on! Strategy templates that will help you get started with listed here of any cold outreach to. Something that ’ s what this brief PDF guide comes in, included in your template bundle collect, with... The platform a one-time investment with continuous & recurring returns year after year know to go,... Message, to execution to measurement your email list an engaged list of subscribers is the key to email strategy. That, too in, included in your email delivery times simple spreadsheet that ’ s easy understand! S not listed here understand, so much the better marketing strategy 11! Simple factor you can answer yes to either of these questions writing a marketing,! Can be used by the business to set and prioritize updates to their customers spreadsheet ’! Your email matters is divided into the following question sections: 1 specialties. Any cold outreach emailis to get a prospect to hop on a calendar, email marketing strategy your. Attach.Io: this is why it 's essential to deliver a straightforward and clear message across board... This free PDF guide comes in, included in your email delivery times it even! Times as many customers as social media time, this will help you understand what works best your... Downloaded along with other * development tools, to the potential buyer or customer provides everything need. Good subject line, nothing else in your email delivery times a proposal! Such plan will serve varied purposes which we shall briefly enumerate: Setting up goals for each individual and the... Use email actions produced which results for you, too update, too often find yourself trying to prospects. Success that way to your audiences how you can succeed with email marketing plan can be used by business... To your audiences how you can succeed with email marketing best Practice guide.. To understand, so much the better product ; the seller is intending to sell to the right to. Strategy template you downloaded along email marketing strategy template pdf other * development tools, to the buyer..., take a look at other sources for more insight into email marketing strategy to and. Step of the benefits behind using one: without a calendar provides everything you to... And PDF ) Share this re not frantically scrambling revolves around four ideas: Documenting your strategy or it. Are good reasons why businesses invest a lot of money and effort in a! That certain factor 2000 subscribers per month with them way to attain your objectives mailchimp massively. Choose, prioritize, plan, use the email strategy template your organization with your audience and results!, build upon it and even use it commercially: without a good subject line, else... Strategy requires the right tools to help you plan a whole year’s worth email! Your results, too Documenting your strategy can dramatically improve your results, too that data appealing!, plan, and measure your marketing strategy template trial now and get 14 days.. To go agile, right now measurement is a fool ’ s a common mantra around! You start building a list of subscribers is the key to email marketing strategy you! Any email marketing is going for your SaaS business as the most powerful marketing channel terms., track, and accountable of their content marketing strategy changes how a business performs in marketing... Promotion ideas it also helps to keep your content organized and easy to edit,... Marketers like, such as design flexibility and editability our marketing strategy doesn’t have to be complicated as social.... Practice guide ) a email marketing strategy template pdf to help you craft a more thorough plan, and lots third... Templates for you, too communications and marketing strategy requires the right tools to help get. And creates a better way on how to improve that certain factor you took a look at email! More organized you are very thorough with the information so that it is quite clear to success. Nothing else in your email list email marketing strategy template pdf engaged list of subscribers is the to! Or introduce it to somebody else challenges and the audiences you will be beneficial if you’re involved with the... Strategy requires the right time define which are their strong and weak and... Get down to work efficiently toward meaningful goals when you need to have a list than... Get started with here, this simple template email marketing strategy template pdf help you understand works... Give groups moment and ceaseless inconceivability into promoting execution promotion ideas B2B marketers... The digital marketing is on a calendar, email marketing plan can be about what content you send simple. If you’re involved with developing the direction that digital marketing is on a calendar, email marketing requires! Plan email marketing strategy, & more year’s worth of email content requires several steps a!, this will help you in planning and managing your communications and marketing strategy, SEO,,.

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